{"product_id":"pure-lessive-linge-blanc","title":"PURE · Laundry detergent for whites","description":"\u003c!-- marlaie | PURE , Shopify product sheet body_html | draft 2026-06-24 italic reviews | DO NOT PUBLISH WITHOUT LOUIS' GO-AHEAD --\u003e\n\u003c!-- Landing Google Ads. CSS template aligned with MÉMOIRE: Newsreader (titles), DM Sans (text), #2b2622 --\u003e\n\u003c!-- To be pasted in Shopify \u003e Products \u003e PURE \u003e Description (HTML \u003c\u003e mode). This is the only editable field here. --\u003e\n\u003c!-- Specs read on live product page \/products\/pure-lessive-liquide-linge-blanc on 06\/23: 1 L, ~20 washes, 7 mL\/kg. --\u003e\n\u003cdiv style=\"max-width:760px;margin:0 auto;color:#2b2622;font-family:'DM Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;font-size:1.0625rem;line-height:1.85;\"\u003e\n\n\n  \u003c!-- 1. HOOK --\u003e\n  \u003cp style=\"margin:0 0 1.6rem;font-family:'Newsreader',Georgia,serif;font-size:1.4rem;line-height:1.5;font-weight:500;color:#2b2622;\"\u003eThe radiance of white, preserved wash after wash.\u003c\/p\u003e\n\n\n  \u003cp style=\"margin:0 0 1.2rem;\"\u003ePURE is Maison Marlaie's liquid detergent for white laundry. Its formula respects the fibers to revive the brightness of whites and off-whites, preserving the softness of cotton and the hold of linen. The daily ritual, designed for the laundry we love to keep for a long time.\u003c\/p\u003e\n\n\n  \u003c!-- 2. THE FRAGRANCE --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 .6rem;color:#2b2622;\"\u003eThe fragrance\u003c\/h3\u003e\n\n  \u003cp style=\"margin:0 0 1.2rem;\"\u003eDiscrete, it leaves a clean and refined note on the laundry, that of freshly pressed white. A light trail that accompanies the action without ever dominating it.\u003c\/p\u003e\n\n\n  \u003c!-- 3. THE HERITAGE --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 .6rem;color:#2b2622;\"\u003eThe legacy of dry cleaning\u003c\/h3\u003e\n\n  \u003cp style=\"margin:0 0 1.2rem;\"\u003eMaison Marlaie was born from family expertise, twenty years of experience and two generations in the family dry cleaning business, serving the laundry of hotels, yachts, and exceptional homes. From this repeated gesture came a conviction: laundry deserves care, not just a simple wash.\u003c\/p\u003e\n\n  \u003cp style=\"margin:0 0 1.2rem;\"\u003ePURE bottles this expertise. The care of fine household linen, at home, with the same daily gesture.\u003c\/p\u003e\n\n\n  \u003c!-- 4. KEY BENEFITS --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 .6rem;color:#2b2622;\"\u003eThe Essentials\u003c\/h3\u003e\n\n  \u003cul style=\"margin:0 0 1.2rem;padding-left:1.1rem;list-style:none;\"\u003e\n\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eDesigned for white and off-white laundry.\u003c\/li\u003e\n\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eRevives the radiance of white, wash after wash.\u003c\/li\u003e\n\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eRespects the fibers: softness of cotton, hold of linen.\u003c\/li\u003e\n\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\n\u003cspan style=\"absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eA 1 L bottle, approximately 20 washes.\u003c\/li\u003e\n\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eDosing cap integrated into the bottle, for the right measure.\u003c\/li\u003e\n\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eCompatible with all temperatures, machine wash or hand wash.\u003c\/li\u003e\n\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eFormulated in France, manufactured in Italy.\u003c\/li\u003e\n\n  \u003c\/ul\u003e\n\n\n  \u003c!-- 5. INSTRUCTIONS \/ DOSAGE --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 .6rem;color:#2b2622;\"\u003eThe right gesture\u003c\/h3\u003e\n\n  \u003cp style=\"margin:0 0 1.2rem;\"\u003eUse 7 mL per kilogram of laundry, which is about 50 to 56 mL for a 7 to 8 kg machine. Pour into the detergent dispenser; the integrated dosing cap gives you the right measure. Compatible with all temperatures, in washing machines or by hand. For colored laundry, opt for NUANCE; additionally, MÉMOIRE prolongs softness and scent.\u003c\/p\u003e\n\n\n  \u003c!-- 6. REASSURANCE --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 .6rem;color:#2b2622;\"\u003eWith confidence\u003c\/h3\u003e\n\n  \u003cul style=\"margin:0 0 1.2rem;padding-left:1.1rem;list-style:none;\"\u003e\n\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eFree returns within 30 days.\u003c\/li\u003e\n\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eFree delivery from 50 € purchase.\u003c\/li\u003e\n\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eSecure payment.\u003c\/li\u003e\n\n  \u003c\/ul\u003e\n\n\n  \n  \u003c!-- 8. mm-coffret-appel BOX: L'Essentiel Box gateway (project 05\/07) --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 .6rem;color:#2b2622;\"\u003eThe Maison Marlaie Essential Collection\u003c\/h3\u003e\n\n  \u003cp style=\"margin:0 0 1rem;line-height:1.85;color:#4a443c;\"\u003ePURE washes whites, NUANCE protects colors, MÉMOIRE leaves laundry with a lasting fragrance. The Maison Marlaie Essential Collection brings them together, with free delivery.\u003c\/p\u003e\n\n  \u003cp style=\"margin:0 0 1rem;line-height:1.85;color:#4a443c;\"\u003e\u003ca href=\"\/en\/products\/coffret-essentiel-pure-nuance-memoire\" style=\"color:#2b2622;text-decoration:underline;text-underline-offset:3px;letter-spacing:.02em;\"\u003eDiscover L'Essentiel\u003c\/a\u003e\u003c\/p\u003e\n\n\n  \u003c!-- 7. CUSTOMER REVIEWS: editorial section (vault decision 06\/19, no star widget). Nathan only: generic premium verbatim, fits detergent. Silvio\/Virginie excluded (talk about fragrance\/softness = fabric softener). To be enriched with specific detergent verbatims. --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 1.1rem;color:#2b2622;\"\u003eWhat our customers say\u003c\/h3\u003e\n\n\n  \u003cblockquote style=\"margin:0 0 1.2rem;padding:0 0 0 1.2rem;border-left:1px solid #d9d2c7;\"\u003e\n\n    \u003cp style=\"margin:0 0 .4rem;font-family:'Newsreader',Georgia,serif;font-weight:200;font-style:italic;font-size:1.0625rem;line-height:1.9;color:#4a443c;\"\u003e“I used to use commercial detergents, but this is something else. The bottle is beautiful, the fragrance is refined, it changes everything. Before, I would put my detergent away, now the bottle stays out as decoration.”\u003c\/p\u003e\n\n    \u003cp style=\"margin:0;font-size:.92rem;letter-spacing:.04em;text-transform:uppercase;color:#6f675f;\"\u003eNathan\u003c\/p\u003e\n\n  \u003c\/blockquote\u003e\n\n\n\n\u003c\/div\u003e","brand":"Maison Marlaie","offers":[{"title":"Default Title","offer_id":53872151298395,"sku":"MM-PURE-1L","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1522\/7483\/files\/pure-hero-packshot.jpg?v=1787581815","url":"https:\/\/saudadecorner.com\/en\/products\/pure-lessive-linge-blanc","provider":"Saudade Corner","version":"1.0","type":"link"}